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When we recently
surveyed web visitors to a variety of websites in
destination, lifestyle and leisure, we asked many
questions about the Internet. Among them was the
question, "What does the term "surfing" mean to you?
90 percent of the audience that came from a global
mix 75 percent national (US), 15 percent
international, and 10 percent specifically from
California, the majority associated the term
"surfing" with the Internet activity of browsing for
information, visiting blogs, etc. Not surprising
that since this term was adopted a decade ago (maybe
longer), the public has come to recognize surfing as
an activity that all can participate in. In the big
picture, this means that surfing is not always
thought of as a water sport in which waves are
required to participate.
What surfing does
seem to mean to the majority of individuals outside
California especially is that surfing requires a
computer. And when they think of Surf City
California, the name of our web site, they think it
may refer to surfing the World Wide Web.
So where is
Surf City California? Could it be in your home
office, your work space in a high rise building, or
at your kid's school where he learns his next
lesson? It seems that, indeed, this may be exactly
where Surf City California is. So to put Surf City
California in perspective, our rough estimate yields
that over 15 million people surf in California. By
our estimation, Surf City California is in every
city, town and place where people surf on the WWW in
California.
While the
coastal population may affiliate surfing and Surf
City California with the water and surfboards, the
wider population looks at our site as a place they'd
expect to find information of general interest about
California while surfing the 'net.
Thanks to the
participants who responded to the poll! We have sent
out the results to all of you.
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