Santa Barbara Surfing Exhibit Opens to Public- News Release  SANTA BARBARA MARITIME MUSEUM OPENS NEW SURFING EXHIBIT Santa Barbara Maritime Musuem’s new permanent “Surf’s Up!” celebrates the role surfing plays in Santa Barbara County. Santa Barbara’s surf culture tends to fly under the radar, but the region has always played an influential role in the international surf scene. Legendary surf spots Rincon, The Ranch and Jalama, and living legends George Greenough, Bruce Brown and Renny Yater helped put Santa Barbara on the map. This rich history is now preserved and the story told via the Santa Barbara Maritime Musuem’s new permanent “Surf’s Up!” exhibition opening in March. The multimedia exhibit features artifacts, photos, classic surfboards and other memorabilia, along with video clips and oral histories. Upstairs from the museum, the Endless Summer Bar-Café features memorabilia from Bruce Brown’s iconic surf films.